Event Details
Thursday, November 16, 12:00 – 12:45 p.m. PT
Quick Bites: Engineering Trade Show Success for All Budgets
First-time exhibitor? Ready to level up your booth? Naturally North Bay and Naturally Bay Area are coming together for a special education event to help you plan ahead for a successful Expo West and beyond.
Trade shows are important for emerging CPG brands to gain retail and industry exposure, but can be expensive and time-consuming. In this virtual session, we'll help you put your best foot forward to maximize benefits and minimize stress.
We'll discuss the nuts and bolts of booth design — how to align with your business objectives, memorably communicate your unique brand positioning, and get ahead of any potential issues before they arise. We'll share best practice examples and hear from two CPG leaders on how they've approached exhibiting on different budgets — from savvy scrappiness to a modern kitchen re-creation.