During this Naturally North Bay Sales and Marketing Forum, Benji Fitts, Senior Manager of Client Insights at SPINS, will speak to some of the biggest Natural trends you can expect in 2023. From there, Benji will answer the question every emerging brand needs to answer: How can you use point-of-sale data and insights most effectively to prepare for buyer meetings, gain distribution, and WIN in the New Year?
Benji Fitts has worked in the natural foods industry for over 13 years, working in sales, marketing, project management and data analytics. He started his career at Twin Oaks Tofu, a worker-owned cooperative, then spent 7 years working in a variety of roles at the store, regional, and global levels at Whole Foods Market. In 2019 Benji came to SPINS as a Retail Client Insights Manager for Lucky’s Market, and in 2020 transitioned to consulting with CPG brands on the SPINS Client Growth Solutions team.
Benji resides in Corrales, NM – the horse capitol of New Mexico – and enjoys spending time mountain biking, repeatedly dying in Elden Ring, and cooking pepperoni pizza in his Ooni oven with his five-year-old son, West.