Sales and Marketing Forum: Experiential Marketing Trends + Insights
Tuesday, May 2, 2023
12:00 - 1:00 p.m. PT
Join Naturally North Bay for our Sales + Marketing Forum: Experiential Marketing Trends and Insights on Tuesday, May 2nd. Experiential Marketing is a great way to move consumers from casual brand fans to brand advocates. Brian Couch, from Soho Experiential, will discuss the changing marketing landscape as well as how consumer behavior has changed coming out of the pandemic. Broad topics include strategic forces and cultural shifts, Experiential mega-trends, and innovative execution tactics.
SVP, Brand Marketing & Strategy at SoHo Experiential
Brian brings over 20 years of executive experience in building successful brand campaigns for leading CPG organizations including Coca Cola, Proctor and Gamble, General Mills, Barilla and Kraft.
He has a keen eye on innovation and leading marketing campaigns to produce unprecedented outcomes. A leader with a focus on results, managing complexity and collaboration with teammates and client partners.
He specializes in creating live branded experiences designed to increase social currency and brand affinity while all the while generating positive ROI.