2024 is just around the corner – is your promotions plan ready? During this joint Naturally Bay Area and Naturally North Bay webinar, hear from SPINS about how to be intentional when it comes to developing promotions. You can expect to learn:
How to be cash efficient and grab market share with your promotions plan.
Which metrics you should be monitoring on a monthly basis.
Best practices for refining your promotional calendar.
Benji has worked in the Natural products industry for 15 years at Twin Oaks Tofu, Whole Foods Market, and is now a Director of Client Insights at SPINS. Benji leads two consulting teams at SPINS focusing on sell story support, category analytics and product innovation for emerging and challenger brands. He edits the Food For Thought newsletter, a monthly piece of thought leadership examining trends in the CPG industry. When he’s not thinking about food and bev, Benji can be found mountain biking in the cottonwood forest on the banks of the Rio Grande in New Mexico.
Ally Johnson is a Senior Analyst on the Best Practice Team at SPINS where she splits her time between Client Insights Management and the Sprint Insights program, which is designed to help small and medium brands easily get consulting support. Prior to SPINS, Ally was a Category Manager at Charlotte’s Web CBD, and a Planning Analyst at The Kellogg Company.