We can all agree Meta is a privacy nightmare. While it's been effective helping marketers target shoppers, it's been putting profits before people, actually stealing personal information from users. With new privacy in place, how can marketers LEGALLY gather first party (1P) data to continue driving KPIs? How can we better understand the consumer journey and use data to optimize our conversion rate?
Eric Martell is an EXPERT in this stuff - a true digital native who is innovating in this privacy landscape to ensure all parties derive value in this new paradigm of permissible social and commerce.
Join us to talk about privacy (good thing!) and the challenges of driving high ROAS when social networks have ceased to help us accurately target consumers (bad thing!) in our webinar, The Marketer's Dilemma!