We can all agree Meta is a privacy nightmare. While it's been effective helping marketers target shoppers, it's been putting profits before people, actually stealing personal information from users. With new privacy in place, how can marketers LEGALLY gather first party (1P) data to continue driving KPIs? How can we better understand the consumer journey and use data to optimize our conversion rate?
Eric Martell is an EXPERT in this stuff - a true digital native who is innovating in this privacy landscape to ensure all parties derive value in this new paradigm of permissible social and commerce.
Join us to talk about privacy (good thing!) and the challenges of driving high ROAS when social networks have ceased to help us accurately target consumers (bad thing!) in our webinar, The Marketer's Dilemma!
Eric Martell is a serial entrepreneur and investor. In 2009, the summer between his Sophomore and Junior year of college at the University of Wisconsin in Madison, Eric and his two roommates started EatStreet, a restaurant online ordering and delivery company that grew to the fifth largest in its category (think Doordash for Midwestern college towns!). Eric scaled the business to serve over 15,000 restaurants and millions of hungry diners, and eventually stepped aside to look for new opportunities. After two years of startup investing, Eric started Pear Commerce with Alex Wyler with the goal of providing direct-to-consumer marketing to brands that sell through retail. Eric has a background in software engineering and digital marketing and has been recognized as an Earnst and Young Entrepreneur of the Year finalist and an inductee into the University of Wisconsin Entrepreneurial Hall of Fame. Outside of entrepreneurship Eric enjoys spending time with his fiance, camping, and reading (over 300 books since 2018!)